Marketing Services

Build a Brand That Stands Out and Sells

Your business deserves more than just marketing tactics—it needs a brand that connects, converts, and grows with you. We help small businesses craft powerful brand identities, create marketing strategies that drive results, and develop messaging that resonates with the right audience.

Fractional Brand Marketing for Small Businesses

Whether you're launching, rebranding, or scaling, I provide expert brand marketing support tailored to your business goals. Get the strategic guidance of a full-time marketing leader—without the overhead.

Brand Strategy & Positioning

Brand Identity & Market Positioning: Develop a distinct brand identity and positioning that resonates with your audience and differentiates you in the market.
Brand Audits & Health Tracking: Conduct comprehensive brand audits and implement tools to track and improve brand performance.
Global Brand Management: Guide your brand’s global expansion, ensuring consistency across regions and effective messaging for international markets.

Digital & Performance Marketing

Data-Driven Marketing Strategies: Build data-informed strategies focused on customer acquisition, retention, and scaling your business.
Digital & Social Media Engagement: Develop impactful digital marketing strategies, including social media management, content creation, and paid media campaigns.
E-Commerce & DTC Growth: Enhance your direct-to-consumer channels and optimize your e-commerce strategies for increased sales and customer loyalty.

Marketing Team Development & Leadership

Fractional CMO & Senior Leadership Support: Offer fractional CMO services to provide strategic leadership without the full-time commitment, helping you scale your marketing efforts.
Building High-Performing Marketing Teams: Assist with recruiting, mentoring, and optimizing your marketing team to align with your business objectives and deliver impactful results.
Cross-Functional Collaboration: Foster collaboration between marketing, sales, and product teams to ensure alignment and execution of cohesive strategies.

Integrated Marketing & Campaign Development

Omni-Channel Marketing Campaigns: Craft and execute integrated campaigns across digital, social, retail, and traditional media channels to drive awareness and sales.
Go-to-Market (GTM) Strategy & Product Launches: Lead GTM strategy for new products, aligning messaging, creative, and targeting to ensure successful launches.
Campaign Performance Optimization: Analyze campaign effectiveness and optimize strategies to maximize ROI across all touchpoints, from paid media to organic growth.

Consumer & Market Research

Consumer Insights & Trend Analysis: Gain actionable insights into consumer behavior, market trends, and audience preferences to drive marketing decisions.
Competitive Landscape & Market Entry: Provide in-depth competitive analysis and strategic recommendations for businesses entering new markets or expanding their reach.

Creative & Content Development

Creative Direction & Content Strategy: Lead creative direction and content development strategies to build compelling brand stories that resonate with your audience.
Retail & Channel Marketing: Implement retail marketing campaigns, and drive growth through key retail partnerships such as Amazon, Best Buy, and Walmart.

Transform Your Marketing Strategy, Drive Growth, and Build Lasting Success

Whether you’re looking to refine your brand, launch new products, optimize digital strategies, or build a high-performing marketing team, I’m here to provide the guidance and execution you need to grow your business. Let’s work together to make your marketing efforts more effective and impactful.